Ameco

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A new look for the leader in California solar innovation.

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The team at Ameco wanted to give their seasoned brand an update to reach a new audience in the solar energy and roofing market. We refreshed their logomark, made them a slick new web presence, and created an expansive library of illustrations to help them sell those sweet sunrays.

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Ameco needed to give itself a good old California facelift in order to break out of the solar industry’s status quo *Home Depot theme song plays*. We took all of the best from their original mark to create a logo that feels more contemporary while still appearing structural, steadfast, and reliable.

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All of the bells and whistles with the substance to back it up.

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We wanted Ameco’s site to reflect the slick futuristic aesthetic of the renewables industry, but still have the utility and clarity that more mature audiences demand. We built out pathways for all of Ameco’s customer bases to easily travel through the site- whether you’re Joe Schmo out in the ‘burbs or Jane Doe in the corporate cubicle, you’re bound to find the info you need as efficiently as possible.

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Not everyone knows what underlayment is... right? We created an isometric illustration system to help further clarify some of those difficult to understand topics.

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