Stand out packaging and branding for an internationally recognized coffee roaster.
Coffee brands, not unlike sports teams, have fiercely loyal fan bases. It was important for us to design a logo that was unique and “cool” enough for customers to want to have it on everything, including apparel, patches, stickers, and coffee mugs. The visual identity pairs mechanical graphics with natural elements that nods to both the art and the science of coffee roasting.
We wanted to ensure that Máquina’s coffee bag had stand out sophistication and appeal. Unlike many other coffee roasters, Gabriel personally travels to his producers and never offers the same variety twice. That is why is was so important to design a highly flexible labeling system for both the packaging and the web.
In addition to the visual identity and packaging, we helped Gabriel with copywriting including the tagline “Humanity in Coffee” that has become the rallying cry for Máquina’s marketing approach.