TAILQR

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When Sara Stanton approached Good Bones Studio with their startup plan, we were tasked with creating a brand that first and foremost celebrates the LGBTQ community through ethical, inclusive, and joyful design.

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In the following months, we created a brand and packaging suite designed to offer non-binary folks a seamless and enjoyable shopping experience on the web followed by a little slice of joy on their doorstep.

With a brightly patterned mailer and the most satisfyingly small individual tie boxes, TAILQR gives its community an opportunity to fully enjoy that “package just delivered” feeling.

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This packaging suite was designed for a small business at the beginning of its journey, making it imperative that everything remains practical and economical for them to manage. For this reason, we made the most of a familiar box structure with custom die cuts and illustration in order to create a way to show off Stanton’s tie patterns while also maintaining brand recognition.

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The mailers offer maximum “doorstep presence” and act as a secure vessel for three of our tie boxes to neatly travel to their final destination.

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Included within the suite were collateral pieces using illustration to help unfamiliar consumers to tackle those pesky tie knots.

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A playful web presence brings TAILQR's e-commerce offerings to life.

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We wrapped things up with a completely custom web presence scattered with whimsical animated pins and illustrations.

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We created library of illustrations ready for play across social media, web, and print applications.

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A complete illustration system with a diverse cast of characters gives Stanton another opportunity to connect with their TAILQR fam.

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