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Branding Design Studio | Philadelphia, Pa

Small studio vibes,
big agency outcomes
We’re a small yet mighty team on a mission to design amazing brands for awesome people.
Curley arrow pointing at links below text.

The Design Team

The
Artsy
Ones
Animated paintbrush drawingAnimated paint drop drawing.

Caleb Heisey

Creative Director
Caleb leads the studio with 12 years of experience in brand and web design. He is an amateur day hiker who enjoys reading old maps and folktales. He’d like you to know his cat Charlie is a good chonker boi.
Linkedin
caleb@goodbones.studio
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Grace Graves

Sr. Brand Designer
Grace brings our brands to life with beautiful illustration and whimsical sensibilities. She’s an avid frog catcher and Tolkien enthusiast. Follow her handsome pup, Samwise, on Instagram.
Linkedin
grace@goodbones.studio
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Paige Pentland

Sr. Digital Designer
Paige creates stunning digital experiences with her expertise in web design and Figma. She enjoys tending to her plants, hanging out with her two cats, and exploring the world of Hyrule.
Linkedin
paige@goodbones.studio
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The Technical Team

The
Techy Ones
Analogue smile and heart emojis.

Gustavo Melendez

Technical Director
Gus brings years of experience across several platforms and technologies to solve unique problems. He’s a jack of all trades who is endlessly intrigued by capybaras and loves french fries. He has a pup named Tommy, who also loves french fries.
Linkedin
gus@goodbones.studio
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Steven Lutsky

Director of Operations
Steve manages day to day operations and keeps our projects on track. You can find him at the boxing gym, downloading new apps, or walking Venice beach with his dog, Nick.
Linkedin
steve@goodbones.studio
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Eric Schenkenberger

Web Developer
Eric helps bring our clients digital brands to life as a true Webflow development superhero! When he isn't building websites he's normally on an adventure with his family or building worlds in Minecraft.
Linkedin
eric@goodbones.studio
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Our Design Values

We're a passionate group that believes design and technology should be used for good, not evil.
We're a passionate group that believes design and technology should be used for
good, not evil.
Learn About Our Values

All About Our Design Agency

When you work with us you're not just hiring a design studio, you're gaining a partner for the long haul.
Wanna go on an adventure with us?
Who do you work with?
What are your bonafides?
Where are you located?
When were you founded?
How does this all work?
When can we get started?

Who do you work with?

Whether your’re a company of one or 50, we work across industries to bring top shelf design to movers and shakers just like you.

From roasting coffee to building a Healthtech startup; we know you’re trying to make a difference in the world. Our work with you provides the structure to visualize that dream with a time-tested brand identity, a mission to rally around, and the foundational tools to grow.

What are your bonafides?

Glad you asked! We’re an award winning creative team with over 40+ years of collective exprience helping entrepreneurs gain their footing.

But don’t take our word for it! Our branding, packaging, and web design work hasn’t gone unnoticed and neither will yours…

Awards, Recognition, and Features:

Print Regional Annual, theDieline.com, GrainEdit, DesignWorkLife, Buzzfeed, Lovely Package, FastCoDesign, Gizmodo, NPR, Designboom Designspiration, Webby Awards, Communication Arts, HOW International Design, Lurzer’s Archive, NOVUM Magazine, 3×3 Magazine Graphis, Creative Quarterly, Design Rush

Where are you located?

We are a fully remote team situated across the USA, but based in beautiful Philadelphia, Pa.

Even before our world was turned upside down in 2020, we were dedicated on giving our team the freedom to choose their home and live on their own terms. We’re proud to support remote work and allows us the flexibility to work with clients from all over the world!

When were you founded?

Caleb and Gus started Good Bones Studio in 2016 in their 2 bedroom apartment in Philadelphia.

It wasn’t easy striking out on our own - and navigating the ups and downs of running a business has been a challenge. That’s why we are so passionate about bringing our experience to other like-minded entrepreneurs chasing a dream from the home office.

How does this all work?

The creative process behind a brand can vary from agency to agency, but generally follows the same steps:

1  /  We get to know you through a discovery phase.
2  /  We develop brand options for you to consider
3  /  We refine the brand based on your feedback
4  /  We implement the brand across the things you need most (website, packaging, marketing, social media, etc.)

When can we get started?

Reach out to us as soon as you’re ready! Sometimes its hard to know what you need to get started, we suggest starting with

1  /  Write a list of clear business goals and how a brand could help achieve them. We find its important for our clients to understand what value design can bring to their business.
2  /  Loosely define your target audience and where to reach them. No one knows your customers better than you. Are they on social media? Do they shop online or in person? Having an answer to some of these questions will help us craft a brand that speals to them.
3  /  Bring an MVP to market as soon as possible. Whether its giving a pitch presentation to colleagues or giving out free samples to neighbors, we find that our clients who have a product in the works to have more success in the branding process.

Contact Us to Get Started

One small form, one giant leap for your brand
Reach Out Today
Branding & Web Design Studio
info@goodbones.studio
Instagram  /  Linkedin
Philadelphia, Pennsylvania