North Folk Social & Cidery

With a diverse product line ranging from ciders to mixers to apparel, it was important for North Folk to have a flexible identity system. This collection of logos and icons captures the brand’s rugged charm while offering plenty of versatility. One standout detail: the inclusion of the axe, a nod to the brand’s mascot - the lumberjack.

Built to feel as wild and welcoming as the Alberta landscape itself, the site combines smooth, intuitive navigation with rich, atmospheric visuals. From its seamless browsing experience to an easy-to-manage backend, the site is optimized for both customers and Sunny’s team, making it simple to update with new products, details, and tales from the North.

At the heart of the brand is a rich narrative of the "Myth Hunters Guild": a group who gathers at taverns and lodges across the Canadian wilderness to boast their latest sightings of Sasquatch or lake monsters. The full line of merch we designed keeps guests in the North Folk State of mind from their first sip to future firepit memories. Of course, once you find that sasquatch footprint or equally as exciting- take the first crisp sip of your cider fireside, you're going to want to share it on socials! We designed a full range of social media templates for the NF team to spread the word and connect with their community.

At the heart of the brand is a rich narrative of the "Myth Hunters Guild": a group who gathers at taverns and lodges across the Canadian wilderness to boast their latest sightings of Sasquatch or lake monsters. The full line of merch we designed keeps guests in the North Folk State of mind from their first sip to future firepit memories. Of course, once you find that sasquatch footprint or equally as exciting- take the first crisp sip of your cider fireside, you're going to want to share it on socials! We designed a full range of social media templates for the NF team to spread the word and connect with their community.