Tailqr
Small Business
/
Goods & Apparel
Non-Binary Neckties for Every Body
Design Services:
Branding / Web Design / Print, Packaging, & Collateral
TAILQR
Celebrating the LGBTQ community through ethical, inclusive, and joyful design.
When Sara Stanton approached Good Bones Studio with their startup plan, we were tasked with creating brand and packaging suite designed to offer non-binary folks a seamless and enjoyable shopping experience on the web followed by a little slice of joy on their doorstep.
Brand Identity
With a brightly patterned mailer and the most satisfyingly small individual tie boxes, TAILQR gives its community an opportunity to fully enjoy that “package just delivered” feeling.
This packaging suite was designed for a small business at the beginning of its journey, making it imperative that everything remains practical and economical for them to manage. For this reason, we made the most of a familiar box structure with custom die cuts and illustration in order to create a way to show off Stanton’s tie patterns while also maintaining brand recognition. In addition, the mailers offer maximum “doorstep presence” and act as a secure vessel for three of our tie boxes to neatly travel to their final destination. Included within the suite were collateral pieces using illustration to help unfamiliar consumers to tackle those pesky tie knots.
In addition, the mailers offer maximum “doorstep presence” and act as a secure vessel for three of our tie boxes to neatly travel to their final destination. Included within the suite were collateral pieces using illustration to help unfamiliar consumers to tackle those pesky tie knots.
Web Design
A playful web presence brings TAILQR's e-commerce offerings to life.
We wrapped things up with a completely custom web presence scattered with whimsical animated pins and illustrations.
Illustration
We created library of illustrations ready for play across social media, web, and print applications.
A complete illustration system with a diverse cast of characters gives Stanton another opportunity to connect with their TAILQR fam.
“Good Bones Studio has brought the business to life in ways I could have never dreamed of.”
Sara Stanton, Founder
Have a small business that's ready to hit the big leagues? Let's talk!
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