Mad Mutz

Small Business

Food & Beverage

When Mike Hauke—our longtime client and the creative force behind Tony Boloney’s—came to us with his latest venture, we knew we were in for a wild ride. His mission? To launch a line of filler-free, flavor-packed mozzarella sticks with a bold identity to match. He needed a brand that captured his energetic spirit, a standout eCommerce site, and packaging that would turn heads in the freezer aisle.

Design Services:

Branding / Packaging / Web Design / eCommerce / Social Media

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Speciality food brand design

We knew Mad Mutz deserved a brand as audacious as its founder.

Starting with a new logo, color palette, and typography system, we set the tone for a brand brimming with both playfulness and sophistication. Then came the Mad Scientist, our mischievous mascot who embodies Mike’s passion and creativity. Lastly, no lab is complete without chaos, so we introduced a squad of mozzarella stick “assistants” and their nemesis—the filler monster. This quirky cast doesn’t just add personality; they infuse storytelling into packaging, web design, and social media.

Packaging design

In the crowded freezer aisle, standing out from the pack is everything.

We created eye-catching packaging for individual sticks and multi-stick boxes that scream personality and flavor. Vibrant illustrations, bold branding, and clear flavor differentiation ensure that Mad Mutz is impossible to overlook.

eCommerce Website Design

We built an eCommerce website that would serve as a brand ambassador and create a unique shopping experience.

Designed to be as functional as it is fun, the site blends smooth user interactions with bold visuals. From its effortless navigation to the robust eCommerce platform and shopify integration, the site is optimized for both customers and the Mad Mutz team, offering easy backend management for future updates.

marketing & Social Media Design

To amplify the Mad Mutz brand, we put together a suite of marketing materials to ensure the brand vibe was on point.

We developed a flexible social media kit featuring illustrated “stickers” and brand-inspired graphics, perfect for creating engaging content on Instagram, TikTok, and Facebook. We also designed branded email templates, provided creative direction for photoshoots, and crafted marketing essentials like business cards and swag. Together, these elements ensure the Mad Mutz brand connects seamlessly across digital, print, and physical touchpoints.