Swish

Small Business

Professional Services

Elevate your everyday with spa-like baths created on time and in budget.

Design Services:

Branding / Web Design / Illustration / Print & Collateral

contractor and small business branding

Always on top of the latest tech and luxe materials, but never too serious. Swish creates Luxury Baths Within Reach.

Ghosting. Misquoting. Ill-fitting jeans. These things are best left out of both your dating history and your bathroom renovation project. We worked with our clients Anthony Tisseverasinghe and Nelson Torres to create a visual identity that feels both contemporary and down to earth with imagery that draws visual cues from both start ups and traditional small businesses.

Logo Design

In Swish's logomark, six lines intersect with a gestural movement into an “S."

This loose movement of the lines implies speed and efficiency whilst also referencing the act an expertly whipped trowel as it combs thin set into place before laying tile.

Illustration

Through the use of illustration depicting classically beautiful marble statues, elegant typography and a touch of humor, the brand communicates the idea that durable excellence can be for everyone.

In addition we carried both the motion of the trowel "Swishes" throughout the brand as well as patterns inspired by building materials in order to reinforce the sense of speed, efficiency, and tactility.

Illustration

Through the use of illustration depicting classically beautiful marble statues, elegant typography and a touch of humor, the brand communicates the idea that durable excellence can be for everyone.

The brand employs masterpieces like David, The Thinker, and many others and brings them down to earth with relatable everyday tasks- like doing a face mask, washing your armpits, or just thinking shower thoughts. Speaking of which- if a dog wore pants, would it be on the front or back legs?