Meet the TEAM

Caleb Heisey

Founder & Creative Director

Caleb Heisey is an award winning print and interactive designer, holding an MFA from Tyler School of Art. Caleb has worked with several notable design teams including Bluecadet, Headcase Design, Heads of State, and Pixar Animation Studios. He teaches Advanced Design and Senior Branding at Temple University.

Gustavo Melendez

Director of Technology

Gustavo Melendez is an experienced technologist and holds a degree in Computer and Electrical Engineering. He has architected complex solutions across many industries and platforms, including Salesforce and Web stacks. As Director of Technology he leverages his knowledge of the latest technology and his experience in product development to create solutions that have a meaningful impact on clients and their users.

Grace Graves

Brand Designer

Grace Graves is a graduate of Tyler School of Art, holding a BFA in Graphic Design. She is the recipient of several awards including The Menei Scholarship for notable women in design, a Congressional Art Award recipient, and a Graphis New Talent medalist.

Steven Lutsky

Director of Operations

Steve Lutsky serves as Director of Operations for Good Bones Studio and our sister company, Relay. He manages day to day operations and internal tools to keep projects on track. In his previous roles at F45, as IT Manager for the US, Steve oversaw the growth of over 60 SaaS and on premise applications that served HQ and over 750 franchise locations.

Our Values
Design is a powerful tool for communication and persuasion.

Good Bones Studio is dedicated to using design to promote great ideas and wholesome products. We build brands that are authentic that never attempt embellish or disguise a company’s values. We pledge to use best practices in our web and product applications that promote healthy interactions and avoid dark patterns that confuse and trap users in frustrating dead end experiences. We believe that marketing should be ethical, truthful, and transparent — and that companies always benefit from honesty and authenticity.

Our Clients
We work with businesses who make the world a better, healthier, and more inclusive place.

Penguin:Random House
Genovese Medical
Cro Metrics
New York University
Headcase Design
Tony Boloneys
SQ 1 Coffee
Jeremy Levine Design
H&A Security
Maquina Coffee Roasters
Snowdrift Coffee
Origin Almond
Kinder & Kradle
Top Crop
Seaport Museum
Esther Perel
Norfolk Southern
Little City Montessori
Heads of State
Snap Labs