Genovese Medical

Genovese Medical eliminates the guesswork in recovery medicine and our task was to craft a brand that communicated the science of genetic based treatment with a personalized touch.

We approached this challenge in our brand discovery with the well-known phrase in therapy “The Road to Recovery” and discussed how Genovese’s philosophy affected that path. Using genetics, you can cut down the length of the recovery process by offering unique, personal care.

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We designed a logomark using the symbol of a nucleic acid sequence and double helix as a bridge to communicate the genetics process.

To reinforce this brand strategy we developed their tagline, “Your Bridge to Get There” and wrote supporting copy that appeals to virtually opposite audiences but would still relay complex concepts in a loving and straightforward way.

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