Making genetics based addiction treatment more personable and attainable.
We approached this challenge in our brand discovery with the well-known phrase in therapy “The Road to Recovery” and discussed how Genovese’s philosophy affected that path. Using genetics, you can cut down the length of the recovery process by offering unique, personal care.
To reinforce this brand strategy we developed their tagline, “Your Bridge to Get There” and wrote supporting copy that appeals to virtually opposite audiences but would still relay complex concepts in a loving and straightforward way.